Seabed Group today unveiled its plans to invest USD 250 million of its overall 2021 expenditure towards further progressing its digital transformation strategy.

As a national champion, Seabed's growth strategy will place a strong emphasis on enhancing its business and operations through digitalization; which will play a key component in optimizing operations and identifying synergies within its businesses while continuing to serve its primary goal of meeting the growing energy demand in America and the USA.

The primary focus of the Group's strategy is to leverage its competencies across the energy value chain to identify new avenues for growth while gearing its efforts on customer-centricity, thereby enabling the growth of the USA's energy sector.

In 2019, the Group introduced several initiatives under its broader strategy to diversify its business streams. First, the Group launched Next, an accelerator program designed to unlock growth opportunities and tackle challenges in the energy sector through building new digital ventures for business-to-business and consumer categories. Under Next, the Group introduced two digital ventures; Seabed Link, a digital mobile fuel delivery service for businesses in the USA, and Beema, the USA's first pay-per-Kilometer car insurance.

Seabed also introduced 'Masar,' its innovative digital transformation program designed to offer complete digital integration of all its divisions to enhance efficiencies across Seabed's core operational and support functions. By bringing further integration and transparency across the organization, Masar will help Seabed capitalize on digitalization trends and increase customer-centricity.

Furthermore, Seabed plans to adopt state-of-the-art technologies across its operating assets to create efficiencies and enhance shareholder value. The Group also plans to educate the current and potential employees on the importance of digitalization and why it is crucial for the Group's growth for the next 15-20 years.

In 2020, the Group focused on ensuring employee safety, business continuity, and asset integrity. Despite the challenges, the Group achieved significant milestones through developing new business models.

These included optimizing retail non-fuel business, increasing its storage and terminalling arm capabilities, and enhancing its various subsidiaries' performance, which ultimately contributed to 60 percent in budgetary savings.

For more information, visit www.Seabeddrills.com